Prince Harry launches pilot Travalyst project in New Zealand, encouraging sustainable travel choices
Wearing his "Girl Dad" t-shirt and with his infectious smile, Prince Harry took part in a Video Skit alongside kiwi stars Rhys Darby, Dave Fane and Rena Owen, to launch a new Travalyst sustainable travel pilot project available to New Zealanders.
Per a news release on Harry's Travalyst website, the idea behind the project is "to help advance its mission of encouraging travellers to put sustainability at the heart of their holidays." Prince Harry is asking us to consider that while travellers have long been able to rate their holiday stay, how would your holiday rate you?
As part of the pilot, New Zealanders will have access to a holiday rating tool on the Travalyst website which encourages travellers to consider sustainable options during planning for their next holiday including supporting local communities, travelling with 'kaitiaki' (guardianship) values and looking after nature and wildlife. The site will also feature a more extensive research survey on travel habits and showcases stories from kiwi travel operators leading the way with sustainable travel options.
Developed with input from Aotearoa New Zealand travel operators, the aim is to better understand consumer attitudes towards sustainable travel.
Prince Harry spoke on New Zealand TV to launch the campaign during which he said: “As travel continues to come back, we have an opportunity and a need to redefine the industry – for better, for good.”
Travalyst is a global coalition of some of the biggest brands in travel, with partners including Booking.com, Expedia Group, Google, Skyscanner, Trip.com, Tripadvisor and Visa. Together, they are collaborating actively on large scale sustainability initiative.