The write up on Time Magazine's website states "the British royal family is a notoriously tight-knit institution. So when Prince Harry, Duke of Sussex, and Meghan Markle, Duchess of Sussex, launched an independent social media account on Instagram in April, @SussexRoyal, it was bound to make waves. The handle reached 1 million followers in its first six hours, a platform record. (It’s since accrued 9.1 million.) While baby photos are among @SussexRoyal’s draws, most posts are dedicated to the pair’s work as royals. Each month, in an effort to highlight advocates and organizations focusing on issues such as climate change and mental health awareness, the account rotates the users it follows—a savvy strategy that has driven headlines. The Sussexe's’ forward-thinking, cause-oriented approach to social media fits neatly with other ways they are establishing their identity beyond the crown. In June, the palace confirmed that the couple will be departing the Royal Foundation, which was started by Prince Harry and Prince William in 2009, to launch their own, separate charitable organization."
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